An underground movement lead by a team of eco rebels
AHA (Allen Hall Advertising) is an independent student ad agency at The University of Oregon. I spent the year working as a junior strategist on the Sustainability account.
The Brand: UO Sustainability
The Problem: Sustainability isn’t noticable to the everyday student.
The Solution: Create an underground movement lead by a team of eco rebels, The Green Mustache, who invade campus with green messaging.
Guerilla Media Tactics:
-Initial Green Mustache branding attack across campus
-Garbage monsters roaming campus reminding students to recycle.
-Used dinosaurs thanking riders for choosing fossil fuel free transportation.
-Origami tanks telling students to fight paper waste in printing labs (used with recycled paper)
The Brand: UO Sustainability
The Problem: Sustainability isn’t noticable to the everyday student.
The Solution: Create an underground movement lead by a team of eco rebels, The Green Mustache, who invade campus with green messaging.
Guerilla Media Tactics:
-Initial Green Mustache branding attack across campus
-Garbage monsters roaming campus reminding students to recycle.
-Used dinosaurs thanking riders for choosing fossil fuel free transportation.
-Origami tanks telling students to fight paper waste in printing labs (used with recycled paper)
