7 days of Peugeot is here!
One week for a teaser campaign, where a count down was taking a place every day in tv. Then a week for the promo campaign itself. Now counting the days up. Aiming for high awareness and sales.
One week for a teaser campaign, where a count down was taking a place every day in tv. Then a week for the promo campaign itself. Now counting the days up. Aiming for high awareness and sales.
A teaset spot announcing "7 days of Peugeot" are comming in X days.
Each day we aired a spot with different colour and a number of days left befor action.
Prints following same countdown and colours.
Promo spots were counting how many days are left till the end of "7 days of Peugeot" With extra price offer fixed to specific model of Peugeot.
Again with different colours every day.
And print followint same logic. With a bodycopy stressing the last days harder.
The result?
The communication made it the most successfull 7 Days of Peugeot ever taking place. By sales.
