XCubeLabs, a company that specializes in mobile applicationdevelopment required a new cross-platform application to creatively advertisethe wide-ranging line of alcohol products their client, Bacardi offers. Thetarget audience for this new application included smart-phone users rangingfrom ages 21- 40. The target audience indulges regularly in cocktails withtheir peers. They are great with technology, and share a common interest indesign. This new app needed to assist them in communication with their peersabout new drink mixes and ideas in a layout desired by designers. The appneeded to showcase Bacardi products indirectly, and include the capability to easilyfind where Bacardi products are sold.