One Fish Overfishing Campaign
The Oceanic Preservation Society is a non-profit organization that works toward preserving the environment, more specifically our earth's ocean life. They focus on preventing many current ecological hazards and are most known for their Oscar winning documentary, "The Cove" which illuminated the dolphin slaughter in Taiji, Japan. This print ad campaign aims to shed light on the topic of their next documentary's focus: Overfishing.
OPS required an awareness campaign to show unknowing consumers the devastating environmental impact thatoverfishing is causing. The target audience is ocean minded individuals ages 15-30. The goal of this curtain campaign is to makethese consumers realize how much this issue will affect their lives if itcontinues.
