Visual identity created for La Famiglia Recordings, a Montreal-based label that explores a minimal and purist approach to techno.
A conscious decision was made to reference Montreal which has always been a haven for Modernist design, particularly with Expo 67 and the 76 Olympics carving such a significant swathe into the visual landscape. The colours used throughout are derived from the flag of Italy, but attention was paid to avoid the usual cliched Italian tropes.
A custom sans serif typeface, inspired by Italian type designer Aldo Novarese, was also created to tie the identity together. The letterforms feature the same angular rigidity found in the music that the label represents.
A conscious decision was made to reference Montreal which has always been a haven for Modernist design, particularly with Expo 67 and the 76 Olympics carving such a significant swathe into the visual landscape. The colours used throughout are derived from the flag of Italy, but attention was paid to avoid the usual cliched Italian tropes.
A custom sans serif typeface, inspired by Italian type designer Aldo Novarese, was also created to tie the identity together. The letterforms feature the same angular rigidity found in the music that the label represents.
Matt Sassari - Dramaturge
LFRXXX
LFRXXX
We Love Italia EP - Various
LFR018
LFR018
Devid Dega, Julian Ess - Meteora EP
LFR017
LFR017
Joe Mesmar - Junction
BLV3113234
BLV3113234
Teknoize & Optimuss - Big Bang
PRE-PRESS EDITION
PRE-PRESS EDITION
Optimuss & Teknoise - Big Bang
FINAL RELEASE
FINAL RELEASE
Peppelino - Balance
CATALOG # BLV2377720
David Garez - Come With Me
Mladen Tomic - Liquid Light
CATALOG # BLV2377720
CATALOG # BLV2377720
Tony Dee - TR-1
CATALOG # BLV2176900
CATALOG # BLV2176900
Kostas Maskalides - Radius.
CATALOG # BLV2274879
CATALOG # BLV2274879
Nonyas - Infinite Blackness
CATALOG # BLV1883083
CATALOG # BLV1883083
Rob Lamberti - Pushing Through
CATALOG # BLV1726764
CATALOG # BLV1726764
Posters
For La Famiglia's Club Velvet poster, the colours of the Italian flag were distilled in a geometric abstraction of the 909 drum machine.
