The events
The project has been part of the events of Bovisa, epecially il Sabato della Bovisa, to invite people of the neighborhood
The project has been part of the events of Bovisa, epecially il Sabato della Bovisa, to invite people of the neighborhood
to partecipate in the making of the series, throught interviews and activities.
Copy Strategy and Paper Format
For this project a Copy Strategy of the web channel where the series would have been aired,
Plug, and the Paper Format of the series per se have been realized.
Plug, and the Paper Format of the series per se have been realized.
On the Web
A blog has been created in order to collect all the stories of the people living in Bovisa and Dergano
In the city
The communication campaign, for the strong bon of the series with the territory, revolves around pictures of the neighborhood.
