Why had no one thought of this? That's what we thought when learning of Virgin Mobile's new Data Share product and plans.

You see, data is now as crucial to our lives as water, food, and to some probably air. And if you're on a family plan, the first of the month usually turns into a data free-for-all. A "you gotta get yours before I get mine" game with no regulation.

But, Virgin Mobile changed all of that by allowing the head of the plan to control how much data each person gets, each month. We realized that once your family knows you're the one who holds all the data power, they may start acting a little different...​​​​​​​

Ad of the Day: Adweek

Agency: 180LA

Creative Directors: Jason Rappaport, Mike Bokman

Copywriter: Chris Elzinga

Art Director: Marcus Cross