What sets Woodford Reserve and its Master Distillers apart is the way they coax something special from each one. We wanted to give craft bourbon lovers the tools to experience all of these subtle flavor nuances, in turn gaining deeper love and appreciation for Woodford Reserve.

Our only starting point, a paper 2D "tasting wheel" containing hundreds of tasting notes that can be experienced with a single sip of Woodford Reserve. Our goal was to transform this wheel into an experience, one that was as beautifully crafted as Woodford Reserve itself and earn the respect of the distillers who created it.

The result was an iPad experience designed to be robust enough to fulfill the needs of a Woodford Reserve sales team member leading a guided tasting for a major client, but intuitive and simple enough for any whisky lover to use at home.