Places & Spaces
Created for for the AOI Serco Prize 2015 with the aim to produce a colourful, inspiring and vibrant image that promoted "Places & Spaces" from London, either iconic or obscure.
Interested at the time in the life and work of SIgmund Freud, my poster advertised The Freud Museum in London built in the house in which he spent his final years.
The concept is a personal twist of the "Places & Spaces" theme, depicting the house (the place) which was an extension of Freud's personality and mindset (headspace).
The layout composition and proportions of the poster were inspired by Freud's famous quote:
"The mind is like an iceberg, it floats with one-seventh of its bulk above water."
full poster
London bus stop
development of sketches & roughs
digital build on top of pencil sketch
detail
