In a few years, Norm became a unavoidable design and architecte agency in Denmark. When they established in 2009, the founders Jonas Bjerre-Poulsen and Kasper Ronn have contacted me to create a graphic identity that reflect their approach to design. We have developed an identity system based on a logotype that is both simple and strong, which can effectively adapt to new applications and fit the studio’s development.

Thus, the logo has accompagnied Norm’s projects over the years: online store, collaborations with manufacturers such as Menu or &Tradition, newsletter… and was declined on many communication media: corporate stationery, signage, digital communication…