VOLT is a theoretical product that was developed for a marketing communication course at SEGi University. This new energy drink is produced by Puma as this company has a well established image in the sports industry. VOLT comes in 3 flavors namely Lime, Orange, and Berries, and contains vitamins and minerals that boost energy for sports enthusiasts. The drink is sold in multiple-use bottles, and is available in specialized dispensers located at gyms, stadiums, and on running routes.
