Objective: Create an awareness tool to educate prospective students, corporate partners, and clinical partners about the Rasmussen College School of Nursing and provide insight into why it’s different than other schools in the market.

Solution: Collegis Education created a viewbook that showcases the entire School of Nursing portfolio while also answering questions about programs, building brand awareness and fostering brand authority.

This viewbook has been a valuable asset for the College at various events for its ability to draw people in with hand-drawn medical illustrations, photos from Rasmussen College simulation labs, and copy that speaks to the mind-set of a caring professional.