Kull
Identity
Identity
A store concept where the visual identity is formed by the interior; floor coverings, fitting rooms, cash register, shop windows, lamps, waiting chairs, tables, clothing racks, window decals, signage, and graphic materials. Such as brochures, gift cards, price tags, bags and stickers. The concept is based on stylized forms of coal. The use of serif typography in the logo supports the concept of fashion and is a counterpoint to the coal forms.
