This spot was part of a multi-channel media campaign that aired in local broadcast and cable markets in Boston, Massachusetts and Manchester, New Hampshire, USA, as well as on Hulu, online, and in cinemas. The primary targets are parents and adult influencers of college-bound teens.
The voiceovers and individuals featured are real students using their own words.
The voiceovers and individuals featured are real students using their own words.
This is the original storyboard I developed for this spot. Considering the unpredictability of shooting schedules, lining up talent, and the weather, we were able to stay fairly close to the original concept.
