The Bear's Jar
/The Project/
The Bear's Jar is a powder crafted from unroasted beans, harvested at their origin using traditional techniques. By collaborating directly with farmers in Mexico, Papua New Guinea, Ecuador, Colombia, and Madagascar, the brand actively contributes to the promotion of sustainable communities in Belgium.
/The Objective/
Develop a brand visual concept reflecting an exclusive and joyful attitude.
/The Solution/
The project's identity highlights vibrant brushstrokes combined with striking elements. Harmonizing rich colors and sharp hues accentuates a warm contrast.
