At Nike, a sales event is more like a pop concert or an upscale fashion event. For this edition they overhauled the gym at the European HQ with 4 massive screens measuring 13,5 x 4 meters. That's 216 square meters of motion graphics! The screens were positioned in a box formation, allowing 360° graphics and audio. The rest of the space, pitch black. 

Calango made the opening titles for the 45 minute show. This first person showcase provides a glimpse, but it's really a case of 'You had to be there', to get the full experience.

Client: Nike
Agency: Samen Met Max
Design & Animation: Calango
Sound Design: De Audio