Chicago Tribune - Easy Sunday Game
In an effort to boost Sunday subscribers the Chicago Tribune ran the Easy Sunday Game Promotion. Subscribers would receive game pieces, with a code, in their Sunday circular section (the bagged insert). The game piece drove traffic to the promotion website where the code could be redeemed.
We were given the opportunity to come up a media campaign and the actual game the user would play when redeeming the code.
Roles: Concepting, Designer, Art Director
In an effort to boost Sunday subscribers the Chicago Tribune ran the Easy Sunday Game Promotion. Subscribers would receive game pieces, with a code, in their Sunday circular section (the bagged insert). The game piece drove traffic to the promotion website where the code could be redeemed.
We were given the opportunity to come up a media campaign and the actual game the user would play when redeeming the code.
Roles: Concepting, Designer, Art Director
