Rocksbox Branding Refresh + Web Design

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I was hired to help give the Rocksbox brand a refresh. The founder wanted to make the brand feel more feminine and fashion-oriented. I redesigned the homepage to focus on converting window-shoppers into 'Shine Insider' members. After researching the hot subscription-box-industry and Rocksbox's target market, I began the brand refresh. I used elegant typography, playful colors, and fashion-esque photography to reenergize the brand. The homepage led the audience through a strategic sales pitch to motivate users to become 'Shine Insiders.' The overall look/feel was intentionally editorial to hit on that high-end (yet attainable) fashion magazine vibe. Their homepage performance saw a lift and the brand refresh served as a nice stepping stone to help the Rocksbox brand get to where it is today.