Roles: Creative Director
Awards: 2010 Event Marketer Platinum, Best Mobile Asset
The Cosmo was going to be the newest and hottest property on the strip, but the brand wanted to focus on everything but gambling. In order to bring the Cosmo experience to the consumer, before the hotel even opened, I conceptualized The Slice. The Slice was as if we took a piece out of the hotel that consumers could interact with and leave with the sense that the Cosmo was a different kind of Las Vegas property.
