Corporate identity and outdoor campaign for one of the largest manufacturers of car models in the Czech republic.
The entire work was created for the purpose of my final school work. Abrex brand attempting to cover the full range of the car production facility in Mladá Boleslav. The production range of Škoda hasn’t been fully covered yet. That's why am I using Škoda Auto models. The idea of the campaign is to make visuals similar to commercials for real cars but the car in these visuals are going to be just model and the environment as well. It is quite easy to recognize it, but that's the point. Hope you enjoy my concept.
The process of creating a model environment, which is the main idea of the campaign on small model cars made by Abrex.
One of the final models (1,5x1,5m)
