The food scene is Kuwait is on the rise, with small business, food trucks and high end restaurants contributing to that competitive scene. Krave comes into perspective as a food-marketing company, taking food related businesses and enhancing their offerings, as well as coming up with marketing strategies. With that in mind, we designed the logo in typographic form with a hidden smile as food is a universal language and we wanted to make the logo that is applicable when approaching low-high end restaurants. The brand itself also builds on the logo with the creation of various illustrations that cover most of the restaurant’s field all presented in a bold color palette. Following up, we’ve also created the stationary part of which included a business card with the idea of “unwrapping potential” where the business card is placed in a sealed envelope encouraging the client to unwrap the card to view its contents.

 

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