Bacardi-Martini | Bacardi Legacy Global Cocktail Competition Sydney 2015 | TVC & Digital Content
THE CHALLENGE | THE SOLUTION
Create a film to showcase the highlights of the ‘Bacardi Legacy Global Competition Sydney 2015′, in a cinematic engaging manner.
With an overall purpose to increase awareness of the advocacy programme across the globe and win over the hearts and minds of bartenders. The film will be used widely across trade publications, and used for a digital campaign on various Bacardi social media platforms.
Create a film to showcase the highlights of the ‘Bacardi Legacy Global Competition Sydney 2015′, in a cinematic engaging manner.
With an overall purpose to increase awareness of the advocacy programme across the globe and win over the hearts and minds of bartenders. The film will be used widely across trade publications, and used for a digital campaign on various Bacardi social media platforms.
We built a story that addressed various themes common to the competition and that defined a Legacy cocktail. The themes were carried through statements by the narrator and matching visuals. The style of the film was gritty, edgy and urban, to portray a unconventional perspective of Sydney, and to tie in with Bacardi’s ‘Untameable’ campaign. The film played particular attention to the emotion and togetherness around the event. From those themes we created a series of short impactful supporting clips (15secs), that were predominantly used for Instagram, to drive traffic to the main film.
Bacardi Legacy Global Cocktail Competition Sydney 2015 | Film
Stills | Screenshots
Stills | Behind the Scenes
