ADIDAS | be bold :: Behance

ADIDAS | be bold
go big or go home

Release Date: FW10

General Info: Looking to draft off the loud success of Jeremy Scott's Originals collection and appeal to specific target consumers the "Be Bold" pack was hatched. The objective was youthful executions using fearless gestures in branding, materials, color, and prints. This also resulted in silhouette refreshments like the Forum Mid XL and Nizza Hi XL. For the Forum Mid I redesigned the upper pattern to be able to incorporate gigantic quarter branding and larger stripes. The Nizza foxing was redesigned to also allow for new substantial 'adidas' heel logo. Both used reflective on their branding and upper to further accentuate these new elements. In addition fat laces, bold archive lining prints, and extra large tongue branding was implemented.

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Be Bold: Forum Mid XL

Be Bold: Nizza Hi XL

Forum Mid XL: Colorways

Nizza Hi XL: Colorways

Release Date: FW10

General Info: For the rest of the "Be Bold" pack we celebrated selected elements of adidas' famous DNA. We developed reflective Dillinger webbing (an iconic net mesh usually used for midsole cushioning) which was laminated to backer and used with brave colors in an all-over application. Print execution used a classic adidas football/soccer jersey print creating an optic not for the cowardly.