Lucy Denning's profile

D&AD New Blood 2014 - The Body Shop

The Brief
 
Create a new visual language for The Body Shop's brand communications that reflects their pioneering spirit
within the beauty industry and as a forward-thinking British brand. 
Anchored through their window posters,
the challenge is to expand from there to form a new visual communication style. Your work should encompass
their quirky tone of voice, product efficacy and premium beauty credibility.
Pattern and media experimentation using natural inks from flowers
 
Initial Illustrations
Poster 2 for Nutriganics Drops of Youth
Poster 1 for Colour Crush Lipstick Range
Poster 3 for White Musk Eau De Parfum
Poster 4 for Shea Body Butter.
D&AD New Blood 2014 - The Body Shop
Published:

D&AD New Blood 2014 - The Body Shop

A brief set for the D&AD new blood competition 2014 - a poster campaign to advertise 4 of The Body Shops best-selling products. Experimenting wit Read More

Published: