The following are the other event materials:
Leap: Green Book Festival
Outstanding Thesis of the Year,
Outstanding Thesis of the Year,
University of Santo Tomas, College of Fine Arts And Design, 2010
This is an academic thesis that aims to jumpstart Eco-friendly lifestyle in the Philippines.
The project is an advocacy campaign with a three-day event as it's primary component
which aims to promote Eco-friendly reading among teenagers and students.
Entitled "Leap", like a leap of faith, is an initiative to make our reading habit friendly to Mother Earth.
As part of the thesis requirements, the project has to come up with an advertising campaign
consisting of the following creative materials.
First, the teaser ads are executed in a rippled poster to show two different images.
In here, the author would like to show our book reader personality
and the alter ego in everyone of us - our subconscious villain of nature.
"Nature needs a hero"
For the introductory ad, there is an urge for people to become heroes of nature, which lies in everyone of us,
by practicing Eco-friendly reading.
"Love Books. Love Trees." - the simple message that the advocacy wanted to convey.
The following are the other event materials:
As part of the integrated marketing campaign, a website is also designed by the author.
