Honor is a venison and mangalitsa meat processing company, manufacturer and purveyor of premium quality products in Romania and parts of Hungary. As an integrated part of their future development plans, they desired to make a complete re branding of the company and products.
The goal was to make a cleaner and more desirable look for future costumers, but to keep the brand recognisable for the old ones. 
Honor was seeking a redefined presence and identity to promote the company’s unique gourmet products to a broader audience.
Honor produces high quality gourmet meat products. The target audience is divided in three groups: the "traditionalists", who seek the old flavors of their grandma's kooking, the "healthy eaters", who eat special meat products without artificial conservators, with natural casing, soy- and gluten-free out of health reason, and the "gourmets", who choose these products because of its special taste and high quality.
Honor aims to be a high-end brand, with traditional look, emphasising its products quality, healthiness and the fact that all of the products are made using traditional recipes. The requirement was to reflect these qualities with the new design.
It was very important to keep as many elements from the old identity as possible to keep the brand recognisable for its costumers. 
In the project you can see the old design examples parallel with the new ones.
 

Honor was seeking a redefined presence and identity to promote the company’s unique gourmet products to a broader audience. The goal was to make a cleaner and more desirable look for future costumers, but to keep the brand recognisable for the old ones.

It was very important for the client to keep as many elements from the old identity as possible to keep the brand recognisable for its costumers.

These mokups show the new brand identity concerning the business card, business letter template, document holder, shopping bag, price tags, labels and sample advertisements for the brand.