The Bell&Ross campaigns remind me a lot of fashion advertising : a model (the pilot) at a given moment in time magnified by the stillness of the picture. It was important to keep that feeling of uniqueness and stay true to the brand's spirit but we still needed to add that bit of narrative flow to captivate the spectator and give a sense of purpose to the different settings. Thus, we decided to use still pictures animated with a minimalistic feel to reproduce the impression of witnessing a unique moment in time.