Opening page for the website that, when animated, would pulsate with different colours portraying the aura feel of the designs.
Online platform designs
The idea behind the Ad campaign was to have a little play on words explaining how without this drink you will feel drained and lethargic.
The Brief - To create a new brand of ice tea to enter the healthy drinks market. The aim is to create a desirable and aspirational lifestyle brand that’s both functional and healthy for the professional on-the-go consumer. It will be sold in convenience stores, health clubs/gyms, train stations. The product is a tea based drink, of which the active ingredient is Matcha Green. Matcha Green is considered to be a ‘super tea’ as it has explicit health benefits. This will be combined with a selection of all natural ingredients, containing no additives, preservatives or added sugar, making this a tasty, healthy and go-to boosting drink.
The meaning behind the name Aura is that if someone has a certain aura about the then they have this luscious glow and sophisticated vibe about them. What was also good about this name is that aura links back to Japanese Buddhist Monks which have a relation to Matcha tea as that is what they drink and where Matcha originated. With a mix of photography and creative experimentation I ended up getting the designs for the packaging. I went on to extend the brief by creating a miniture Ad campaign and designing an online platform for the product.
