Stanley Street Design's profileNathan Chambers's profileSam Cox's profileLuke Harvey's profile+2

Tātou. ID.

Multiple Owners
•
Behance.net


TATOU
‘All of us’
-
BRIEF
Develop an identity and system for a new cultural communications agency, catering specifically to ethnicities within New Zealand i.e. Maori, Pacific Island and Asian. This new agency creates unique, effective and relevant communications that resonate on a more personal level, helping to effect social change.
-
CONCEPT
A vertical word mark takes it's conception from reference to Māori pou whenua or totem poles. 
Pou whenua tell a story about cultural heritage in New Zealand. The people (tāngata) and the land (whenua). The wordmark is completely symmetrical - read from both sides equally. Unity and equality in communication.





poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
poster Business Cards stationary folding black and white 485Design design Web corporate branding
Credits.
Creative Director. Nathan Chambers
Senior Designer. Sam Cox
Photographer. Luke Harvey

www.tatou.nz
www.485design.co.nz/work

poster Business Cards stationary folding black and white 485Design design Web corporate branding
Axis Awards
Identity
Finalist
 
Tātou. ID.
Published:
Stanley Street Design's profileNathan Chambers's profileSam Cox's profileLuke Harvey's profile+2
Multiple Owners

Owners

Stanley Street Design's profile
Auckland, New Zealand
Nathan Chambers's profile
Auckland, New Zealand
Sam Cox's profile
Raglan Harbour, New Zealand
Luke Harvey's profile
Auckland, New Zealand

Project Made For

user's profile
Stanley Street

Tātou. ID.

TĀTOU. Meaning ‘all of us’ or ‘we including you’. The Brief and Strategy. To develop an identity and system for a new cultural communications a Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial