For the 2014 winter Holiday season, we were asked to think and design a greetings card to send to BBDO Proximity’s clients.
What could make this card be any useful? During this season there is something which has an important role in many people’s homes: the PRESENTS! So we decided that we would provide the receiver of this card with 5 gift wrapping papers in case of having forgotten to get some.
the designed an envelope-card had some cut-out areas which would allow us to see the wrapping papers inside.
These are the 5 chosen patterns featured on the wrapping papers. We counted with the support of Jurate Laugalyte in the pattern design stage.
The back of the envelope-card contained the best wishes message and featured a QR code which leaded the user to a microsite where it would be possible to print more wrapping papers at home.
