Channel branding for TVC News, the first truly pan-African news channel. Designed to reflect the bold, dynamic undertaking of the channel and the fearless nature of its reporting.

A unique package made up of crystal prisms and light rays was produced to capture the brand positioning, ‘Through African Eyes’. TVC absorbs news from around Africa, distilling and deconstructing, revealing new viewpoints and offering greater understanding of the ever-changing, complex world we live in.

The striking use of the crystal prisms combined with the light rays created a powerful, premium and modern statement, with endless opportunity to extend the brand across the diversity of programming and offering huge scope for future brand development. A full on- and off-air brand package was produced, including idents, title sequences for six programmes, in-programme graphics, print materials and the website.

Production: Tilt Design
Client: TVC

In Vision Graphics

Off Air Package