RuPaul’s Drag Race: Season 7 is an iconic reality-based television series produced by World of Wonder on Logo TV. Each season the series documents RuPaul’s search for “America’s Next Drag Superstar,” a journey that follows the queens in their fight for the crown.
Campaign Keyart + OOH/Print Media
After six seasons of glitter, wigs, back-stabbing and ‘omg’ moments, the show is a pop culture phenomenon. Logo TV wanted to keep that legacy growing in a stripped back approach to reveal what fan’s love most about Drag Race, realness. I helped to develop the overall tone by creating pre-production styleframes and moodboards, making photo-selections for talent images, and by designing the keyart used throughout the media campaign.
