Creative Direction: Deepa Athle, Malaka Spice.
Art Direction, Graphic Design & Illustration, Photography: Shriparna S.
I was approached by Malaka Spice to create a Menu design for their Seasonal (Summer) Menu, 2015. The requirement outlined the use watercolour treatment to reflet the light ingredients and dishes, and making it irresistable enough to be chosen to order from over the plethora of dishes available in the regular menu. Was also required to come up with a suitable title for the same.
This was followed up by promotional material (poster, delivery leaflet, social media cover change etc) & photography of some of the dishes in the menu.
Initial Concepts
Selected concept (SUMMER ON YOUR TABLE / PLATE ) + Final product
PROCESS:
First attempt at doing watercolour studies, quite a few trials made with practice sketches of each element created individually and put together
to form different compositional variations!
FIrst draft of final design.
Finalised product after testing and feedback!
Delivery Leaflet Design
Menus on the table, with summer on your plate!
Thank You for viewing!
