New Concept for the Bacardi Drink&Drive 2016 campain.

 

"Nearly 1.3 million people die in road crashes each year, on average 3,287 deaths a day. An additional 20-50 million are injured or disabled. More than half of all road traffic deaths occur among young adults ages 15-44."

 

The entire roles of drinks companies is very important. Thery need to give a message clear and impressive to reach all the people. In this printed campain the message mix the DRIVE work with a social message thorugh an Acrostic game.

 

There are 2 periods:

 

Drinking Raises Inability Very Easily

Drinking Repeatedly Induces Victim Errors.

 

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