Precor Commerical Fitness Display
Fitness display and optional personal viewing screen
This project was a new design of Precor’s primary display and entertainment options for all of the commercial cardio fitness products. This new design incorporated “integrated entertainment” with the acquisition of an entertainment company called Cardio Theater. The solution allowed for a 12” personal viewing screen (TV) option and a wireless ambient entertainment option to be added to create multiple entertainment configurations across 7 different commercial category applications.
As the Director of Design, my primary contributions included creative direction, industrial design, interaction design, display ergonomics, vendor sourcing, TV screen ID & engineering, CAD, prototyping, price negotiations, and packaging design.
This design solution won the 2007 IDEA Bronze medal for product design.