Natural Footgear advocates for natural foot health care by providing information and products that help customers achieve long-term foot and lower extremity health. The team at Natural Footgear approached ODDS to design a new website to replace their first generation e-commerce website.
Since their website needed to accomplish two major goals, sell products and provide educational content, we recommended Shopify as the commerce platform of choice. ODDS led the design effort for this project and worked alongside the team at Shopify Ninjas, who handled the initial shop setup and implementation of custom functionality that Natural Footgear required.
ODDS provided custom design modifications to the Shopify base theme, making the site stand apart from the original theme design. With subtle changes to the NFG identity, and branding the website with updated colors and typography, the NFG brand is brought to life through the new website design.
Custom shop pages were designed with featured images to lead website visitors into specific sections of the online shop.
Customizations to the layout of the shop detail page allows visitors to click through information about each product easily.
The mega menu design was modified to allow for a multi-column approach which helps prevent a long list down the page.
The team page was designed to present the information in a grid, instead of stacked down the page.
NFG educational content is vast and they needed an intuitive way for visitors to navigate this content. The blog was redesigned to allow for easy navigation via the side bar.
