Make-A-Wish Foundation
Most charity advertising is about donating money. But this campaign for the Make-A-Wish Foundation shows how ordinary (and famous) people can make a big difference just by donating their time and talents. All the ads tell true stories of human generosity.
In the first six months of the campaign, calls from new volunteers shot up 33%. The highest level Make-A-Wish has ever had.
In the first six months of the campaign, calls from new volunteers shot up 33%. The highest level Make-A-Wish has ever had.