For our packaging assignment we were to choose a current FMCG to repackage, I chose The Jelly Bean Factory's Fair Trade range. The range has four flavours.

 

The idea I came up with was to 'sell' the Fair Trade aspect of the range as that is what makes it differ from the other products from the company. I decided to work on the idea of the Fair Trade ingredients being provided by villages, in order to do this I made the shape of the packaging resemble a hut; with the extended marketing idea being that you can purchase all four flavours together, and they would be packaged together to give the appearance of a village.