Creating a brand with the theme - Immortality. 

Using the Japanese term for Jellyfish as our starting point. 

Healthy ready-packed lunchbags for parents to buy for their children. The different jellyfish heroes would teach the kids what healthy food is good for them and how to activate their special powers. 

Introducing the new point of sale display for this brand: the interactive fish tank with shelves built next to it for the lunchbags to be placed. The screen will hopefully attract both children and parents to engage with it and learn what is this new product all about. Also built-in with a mini game to get the kids started with their new healthy lifestyle and to live, to eat like the jellyfishes!