Package Design
Nooka Watch Package Campaign
Nooka Watch Package Campaign
This is a packaging campaign for Nooka Watches. I entered the competition with an eco-friendly design. My idea was to create a reusable box in which the lid could become a container for loose change and the base would become a magnetic calendar. The calendar was inspired by the concept of keeping time. Once the customer buys the watch for time of day, they unknowingly buy a calendar for time of year. These boxes provide a new look at eco-friendly design by attempting to get the consumer to keep the materials used rather than building the packaging out of recycled materials. This project displays my skills in packaging, branding and idea development.
