E-commerce Creative Director
Killerdana.com
Killer Dana is the largest online core action sports retailer in the US.
During my time with Killer Dana I redesigned of the Killerdana.e-commerce website (twice) and introduced the overall digital/social media strategy. I was primarily hands on in the management of our user experience design, front-end web-developmentand production resources, affiliate marketing, merchandising,re-marketing management and all email marketing; from seasonal campaignplanning and design to conversions and response analysis (analytics).
» Developedonline marketing strategy, design direction and usability/user experience thatincreased traffic by 30% and boosting overall conversions from 2 to 4%
» Seasonalpromotions having increased sales, customer acquisition/opt-in email databasealso grew from 60k to 300k+ in less than 9 months
» Createdand implemented multi-channel marketing calendar specific to vendor brands todrive sales objectives (deliverables included setting scope, timeline andbudgets for social media, interactive and digital campaigns)
Killerdana.com
Killer Dana is the largest online core action sports retailer in the US.
During my time with Killer Dana I redesigned of the Killerdana.e-commerce website (twice) and introduced the overall digital/social media strategy. I was primarily hands on in the management of our user experience design, front-end web-developmentand production resources, affiliate marketing, merchandising,re-marketing management and all email marketing; from seasonal campaignplanning and design to conversions and response analysis (analytics).
» Developedonline marketing strategy, design direction and usability/user experience thatincreased traffic by 30% and boosting overall conversions from 2 to 4%
» Seasonalpromotions having increased sales, customer acquisition/opt-in email databasealso grew from 60k to 300k+ in less than 9 months
» Createdand implemented multi-channel marketing calendar specific to vendor brands todrive sales objectives (deliverables included setting scope, timeline andbudgets for social media, interactive and digital campaigns)
Killerdana.com - Homepage
Killerdana.com - Category Landing Page
Killerdana.com - PDP Page (Product Details Page)
Killerdana.com - 1 Page Checkout (in progress)
