LOGO: The symbol of Luxottica exsists as a sleek and strong visual indicator of quality and culture while still retaining the core symbolization of vision based products. The family of color mostly represented is blue. The coolness of the color communicates clarity and peace. The font choices are deliberate to keep the company namesake sleek, yet strong. It is crucial that the logo be held to the restrictions set forth within this manual. As a brand, Luxottica’s namesake is to be communicated as consistent and reliable. This can only be achieved through vigilant adherence to these rules and restrictions.