As Sr. Graphic Designer / Illustrator for Dr. Kracker, Organic Crackers, I developed the full line look, form product packing, right down to the case packaging. Keeping cost in mind I went with a roll end tray with locking cover case pack. The versatilely, of this case pack would leaned to the ability to display the packaged crackers in the case pack, or the crackers could be un-packed to a shelf facing. This was a cost effective way for Doctor Kracker to cover two aspects of the retail industry without the exorbitant cost of multiple case packings.