Direct: The Discovery Sport Book

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Land Rover Discovery Sport 2015:

The catalogue-turned-literary piece

B R I E F

This book was born as an initiative. Our original task was to create the Land Rover Discovery Sport (2015) catalogue for the local market, but once we started working on it, we realized we had an opportunity to create something far more ambitious and memorable; something that captures potential clients' imaginations by offering them a compelling, immersive experience into what it means, and feels like driving the Discovery Sport.

And what better way than through the senses.

I D E A

The result was this physical book. A limited edition giveaway (printed in Spanish) with five original short stories that described the model, its key features, and the unique experience of driving it through different landscapes, scenarios, characters and, of course, senses. The book was also designed with an exquisite editorial treatment, paired with pictures of the model and beautiful ecosystems to take our audience's mind into a wild but elegant ride.