Background and brief
KLM created a campaign to promote more bookings using mobile devices. The results of the campaign were successful so KLM wanted to share the story with other marketeers, bloggers and diverse press channels. KLM requested Booreiland to design a way to tell the story in a clear and dynamic way.
The guy chilling in the crown lounge
Custom made illustrations
Custom made icons
Results
We designed interactive illustrations to support the storyline in a simple but playful way. In the end we placed these illustrations in a one-pager and added a few crisp transitions as the user scrolls down. We chose to give it an airy feel, keep it lightweight and straight to the point.
Animating infographics
The story in swipeable screens
