Happytilldeath.com
And while we’re at it, raise brand preference without any in-yer-face branding. On a miniscule budget.
And while we’re at it, raise brand preference without any in-yer-face branding. On a miniscule budget.
THE IDEA:
Happy Prepaid did all of those following none of the regular telco tricks. Talking to savvy, cynical kids,
who can smell a campaign miles awaywe had to do away with regular (yawn) advertising as we know it.
No traditional print. No TV spots. No hard-sell Buy! Buy! Buy! Messaging.
Only a simple premise – being so happy with phone rates that you’re happy till death– a series of darkly humorous, wicked comics; a fan page and a website.
Happy Prepaid did all of those following none of the regular telco tricks. Talking to savvy, cynical kids,
who can smell a campaign miles awaywe had to do away with regular (yawn) advertising as we know it.
No traditional print. No TV spots. No hard-sell Buy! Buy! Buy! Messaging.
Only a simple premise – being so happy with phone rates that you’re happy till death– a series of darkly humorous, wicked comics; a fan page and a website.
THE COMIC FLYERS & POSTERS
We created even more comics, in which our main character meets death smiling in a myriad ways,
which were distributed as flyers and posters at student hangouts (college campuses and other points).
These drove them to the cryptic & enticing www.happytilldeath.com.
Comics were cross-posted on the fan page where conversations came alive.
Fans were vocal, leaving comments, posting links, and even creating their own “happy” creations.
THE WEBSITE
The website is the immediate continuation from the comics.After his death, our main character from the comics is now in hell,where we can find out why he’s still happy and smiling even when he faces death.
In fact, everyone is smiling in this, mmm,hell because they get Happy Prepaid’s super cheap rates. Hooray!
In fact, everyone is smiling in this, mmm,hell because they get Happy Prepaid’s super cheap rates. Hooray!
THE RESULTS 16937 unique visits later… A cult following of 5,000 fans
Top of mind increased by 52% Brand preference increased by 31%
Click here to check out the Fan Page on Facebook.
All achieved with no media buys. Yup, we’re happy now.
Top of mind increased by 52% Brand preference increased by 31%
Click here to check out the Fan Page on Facebook.
All achieved with no media buys. Yup, we’re happy now.
