I was asked to design a logo for a London based, Taxi driver training school. The idea for the logo was to communicate, very simply, what the school focused on. This being training up new taxi drivers & providing them with the qualifications they need to become a licensed driver in the London area. 

We decided upon a pictorial mark/emblem design incorporating a taxi cab & local landmark (as this is required knowledge for all taxi drivers) located within a circle representing a point on a map.

We ran through a few variations of this an decided upon the design you see below using the traditional black cab & tower bridge. Overall we are very happy with the final design!

 

Thanks for your time. Any & all feedback is much appreciated :)