© Joe Fish.
During Beirut Design Week 2015, Joe Fish’s showroom exhibited scenarios of unprecedented confrontation between social beings and their uncommon fears. The event demonstrated an exaggeration of unnatural equilibrium where eccentricity is acknowledged and embraced. Melting Point is a liquefaction process that aims to dissolve the barriers towards becoming a social being, through accepting oneself and the others.
Below is a series of posters that were produced to communicate the message behind Melting Point, where each individual shows up while embracing his/her own social anxiety in a mixed media composition.
Below is a series of posters that were produced to communicate the message behind Melting Point, where each individual shows up while embracing his/her own social anxiety in a mixed media composition.
Languages
Aline speaks several languages, but she fears mixing up the languages when interacting with others. The fear stems from the stereotype inflicted on her by others during several stages in her life. While carrying a conversation, she becomes self aware of the existence of the fear and stumbles with her words even more, making her feel even more uncomfortable and misunderstood. This typographic poster combines glyphs of those languages, using Arabic calligraphy as a reference.
Aline speaks several languages, but she fears mixing up the languages when interacting with others. The fear stems from the stereotype inflicted on her by others during several stages in her life. While carrying a conversation, she becomes self aware of the existence of the fear and stumbles with her words even more, making her feel even more uncomfortable and misunderstood. This typographic poster combines glyphs of those languages, using Arabic calligraphy as a reference.
Cabs
Moe’s fear follows him everyday. Each time he grabs a cab, he feels like the driver is going to kidnap him or cause him harm. This poster shows Moe overcoming his fear through breaking the cab’s grid.
Blood
Patricia suffers from medical fear. She is highly sensitive to medical equipments and blood. To illustrate this lettering poster, we chose to use the terminology
“cold-blooded” because it combines both, her anxiety and one of her main personality characteristics.
“cold-blooded” because it combines both, her anxiety and one of her main personality characteristics.
Heat
Maher is physically and psychological sensitive to high (or what you might probably call “warm”) temperature. The poster illustrates an abstract typographic interpretation of the word “حرارة”, which means “heat” in English. It is inspired by heat spirals and springs found in electric appliances.
Birds
This poster narrates the scenario of Manal’s big fear: Birds’ beaks. It displays her interacting with different birds in a very calm environment, knowing that she’d rather deal with 50 tough clients at the same time, instead of caressing a bird.
Watches
Samar is allergic to the monotonous sound and movement resulted from the ticking of a clock’s needle. In her poster, she is interacting with
the needle peacefully and with full tranquility, as time passes by.
the needle peacefully and with full tranquility, as time passes by.
Bananas
Nothing explains this poster better than this simple formula: Nai # Banana. Nai can’t stand Bananas. Their texture, flavor, smell and form all disgust her...she’d have probably hated its sound too if it ever were to emit one. Thereby, comes this impossible engagement between Nai and her biggest yellow enemy.
Center of Attention
If our society would look like a complete circle, you’d probably find Ingrid right on the perimeter ; just the farthest point from the center. In this heroic visual, she is posing as an attention-seeker, in the middle of a crown-inspired hand-drawn illustration.
Duality
Sari enjoys the polarity of his routine, and insists on not having them overlap no matter what. In this poster, we’re melting down all the barriers of the pattern by reshuffling the week’s pre-planned calendar.
