Twende game concept:
An EABL campaign in support of the two favourite sports in Kenya. Rugby and football.
Problem:
Most people will not attend local matches (especially Soccer) because of the hulliganism assocoiated with the game
Insight: Since we cannot get hulligalism out of the game, we must get "the game out of hulligalism
Idea:
create an experience not just a match by taking the games "Out of town". As we rally for support
to local fans to support their respective teams.
Team
CD: Tony Njuguna, AD: Humphrey Kariuki, Frank munene, Copywriters: Tony Njuguna
