Homeless.co.il is a leading classified ads platform in the Israeli market, with boards ranging from real estate to coupons for local businesses.

We were asked to rebrand the platform, as well as redesign core elements of the site itself. The site had been growing steadily since its inception, and the brand needed to bring into focus the wide range of services it now provides. To the same end we redesigned the site with simplicity and straightforwardness in mind.